Author Archives: Yasmin Bendror

  • Yasmin Bendror
    I am the owner of yMarketingMatters, a social media marketing consulting agency all about things social media and marketing for the small/medium size business owner. I provide strategic consulting services on everything social media and marketing: how to dive into the complex world of social media, how to integrate social media with existing marketing strategies, how to set up social media channels, as well as executing social media and marketing programs for my clients.

  • 5 Tips for Creating Quality Social Media Content

    Posted May 14th, 2013 By in Marketing, Sharable Content, Social Media Marketing With | No Comments

    There is no denying the importance of social media. It is undoubtedly a powerful marketing channel. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! This should be among your top marketing objectives. Publishing content that gets widely shared on social media is good …

  • Mobile Is Here – Are You Ready for Mobile Marketing?

    Posted Apr 15th, 2013 By in Integrated Marketing, Marketing, Mobile Marketing, Tips With | No Comments

    OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy.  There are many ways …

  • 10 Social Media Ailments and Remedies (Part 2)

    Posted Apr 5th, 2013 By in Facebook, LinkedIn, Marketing, Social Media Marketing, Tips With | 1 Comment

    Many businesses seek social media success. But attaining it can be complicated. Here are five more social media marketing ailments and their remedies that may sound familiar to you! (This is Part 2 of a 2-part series on overcoming obstacles in social media marketing. Read Part 1 here).

  • 10 Social Media Ailments and Remedies (Part 1)

    Posted Mar 19th, 2013 By in Facebook, LinkedIn, Marketing, Social Media Marketing, Tips With | No Comments

    Attaining social media success is serious and complex. Staying on top of all the social media channels can be overwhelming. I know firsthand the pains of managing social media channels. Here are common ailments and their remedies for social media. This is “Part 1″ of a 2-part series on diagnosing and solving common social-media-marketing pitfalls. “Part …

  • Outsourcing Social Media Management

    Posted Mar 4th, 2013 By in Marketing, Social Media Marketing With | 3 Comments

    This is a permission-based re-post of latest blog from colleague Tom Treanor, Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog, and following him on Facebook and Twitter!  Thank You, Tom. …

  • Effective Strategies for Marketing Your Brand on Facebook

    Posted Feb 25th, 2013 By in Facebook, Marketing, Social Media Marketing, Tips With | No Comments

    Guest Post written by Eric Taylor Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, …

  • 6 Ways to Measure Social Media

    Posted Feb 19th, 2013 By in Marketing, Social Media Marketing With | No Comments

      Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best …

  • 6 Tips to Make Your Email Marketing More Effective

    Posted Jan 23rd, 2013 By in Email Marketing, Marketing, Tips With | 1 Comment

    Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based email marketing as a …

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