What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. …
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Yasmin Bendror
I am the owner of yMarketingMatters, a social media marketing consulting agency all about things social media and marketing for the small/medium size business owner. I provide strategic consulting services on everything social media and marketing: how to dive into the complex world of social media, how to integrate social media with existing marketing strategies, how to set up social media channels, as well as executing social media and marketing programs for my clients. -
8 Marketing Trends to Implement in Your 2012 Marketing Plan
Posted Jan 19th, 2012 By Yasmin Bendror in Marketing, Social Media Marketing With | 8 Comments -
Social Media Content Calendar is Key for Consistent Posting
Posted Dec 1st, 2011 By Yasmin Bendror in Facebook, Marketing, Social Media Marketing, Tips, Twitter With | 1 CommentThis is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always …
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How to Get More People to Read Your Tweets and Get More Retweets!
Posted Nov 2nd, 2011 By Yasmin Bendror in Social Media Marketing, Tips, Twitter With | No CommentsTwitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day. Twitter says it expects to add 26 million active users by the end of the …
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10 Easy Tips to Build Your Fan Base on Facebook & Twitter
Posted Sep 9th, 2011 By Yasmin Bendror in Facebook, Marketing, Social Media Marketing, Tips, Twitter With | 5 CommentsYour business has a great Facebook and Twitter page. I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links. You are interacting with your fans on a daily basis. You have acquired a short …
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MUST DO Tip to Impact Visits to Your Facebook Fan Page
Posted Jul 26th, 2011 By Yasmin Bendror in Facebook, Marketing, Tips With | 4 CommentsI have tweeted and posted about this before, but this LITTLE mistake on your personal Facebook page is still overlooked by so many people. This is a BIG missed opportunity to promote your Facebook fan page every day. Read on…
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Twitter Lists: Are They Useful?
Posted Jul 5th, 2011 By Yasmin Bendror in Social Media Management Tools, Social Media Marketing, Tips, Twitter With | 2 Comments“What’s the benefit? Should I even bother?” I often get asked this by SMB owners and my clients. Yes! Twitter lists are really useful! They help you organize the people you follow (and don’t follow) into a specific “group” and when you click to view a list, you’ll see a stream of Tweets from all …
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My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing
Posted Jun 3rd, 2011 By Yasmin Bendror in Social Media Management Tools, Social Media Marketing, Tips With | 13 CommentsThere are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. It …
