My name is
Yasmin Bendror.
I help you dive into
the complex world
of social media and
integrate this
with other important
online marketing channels
to help grow
your business

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Social Media Updates: June

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Social Media Updates: June

June saw some huge updates, so let’s get right to them. Facebook Updates Author Tags If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Facebook recently launched Author Tags to help you connect with your fans. Facebook’s Author Tag is somewhat similar to Google’s discontinued Authorship system, which provided author information for results that would come up in Google searches. In Facebook’s case, anytime a piece of content – like a blog or article...

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Social Media Updates – May 2015

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Social Media Updates – May 2015

May has been an eventful month in Social Media. As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news.   Twitter Launches New Audience Insights Dashboard This exciting new dashboard allows you to discover valuable insights about the people you have engaged with your organic tweets, including your followers and people you have engaged. It will help you identify new audiences that you can target in future campaigns. Facebook Supports GIF Eighties kids will love this one! In fact,...

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Social Media Updates: April

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Social Media Updates: April

  Things happening at breakneck speed in technology these days, and social media service providers are doing their best to vie for the most popular, most innovative and most highly sought-after spot among their users. Here are the most important social media updates that you might have missed in April…… Facebook Messenger Introduces Video Calling:  Now you can not only instant message people, but you can have one-on-one conversations with people who matter. Facebook’s Latest News Feed Update: The social network has listened to its...

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Social Media News & Updates: February

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Social Media News & Updates: February

  Can you believe it’s March already? 2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February.   FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page. The new call-to-action button will help drive your business objectives. As page admin, you can select your call-to-action button from a range of options, namely:  book...

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A Mobile Website is Key for Business in 2015

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A Mobile Website is Key for Business in 2015

  Mobile usage is at an all-time high! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information. Check this out: 11 Stats Why You Should Care About Mobile Web Performance! As a result of this, more and more businesses are formatting their websites for mobile phones, either by creating a mobile version of their website, or by creating a “responsive” website which provides...

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How to Produce Social Media Content for Your Business

Posted by in Blog, Blogging, Content Strategies, Social Media for Business, Social Media Marketing | 0 comments

How to Produce Social Media Content for Your Business

  If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Creating and publishing great content on a regular basis can be quite overwhelming and is a lot of work, so you need to get organized and figure out a schedule that works for your business with a (1) content strategy and (2) a...

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What Social Media Means For Your Business in 2014/2015

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What Social Media Means For Your Business in 2014/2015

  SOCIAL MEDIA is no longer a novelty, but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email?  Check this out:   And this is certainly going to increase as smartphones and tables are becoming more widely used.                ...

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Join Me at the YWCA in Bergen County!

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Join Me at the YWCA in Bergen County!

Come & join me for coffee and breakfast at this FREE power session on: “Social Media for Small & Medium Business Owners”  It’s happening at: WEN: Women’s Empowerment Network YWCA, 112 Oak Street, Ridgewood, New Jersey, 07450 on Wednesday October 29 at 8:30-10:00 a.m. Click Here to Register   This power session is perfect for you if you want to dive into the (sometimes) complex and overwhelming world of social media, but don’t know where to start.   I will cover: The importance of social media...

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Social Media News & Updates: September

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Social Media News & Updates: September

  There are so many changes and updates in the social media world, its hard to keep track of them all if you are busy with the day to day running of your business! I’ve put together the most important updates that took place in September to keep you ahead of the curve in social media marketing for your business: Facebook Adds View Counts to Videos: With this new update people will be able to see how many views a video on Facebook has received: New Tools to Promote Facebook Events:  Facebook has added new features that help Pages...

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5 Reasons Why Your Social Media Marketing Efforts are not Working

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5 Reasons Why Your Social Media Marketing Efforts are not Working

While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales, some business owners have found that social media has shown few if any tangible results. In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts:  1. Aiming at the Wrong Audience One important advantage of social media marketing is that it enables you to target a particular, specific audience. If your campaign is...

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