My name is
Yasmin Bendror.
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Social Media Updates: November

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Social Media Updates: November

And so November has drawn to a close and we’re slap-bang in the holiday season. Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. Facebook Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. Facebook Introduces Local Awareness Ads: Local awareness ads makes it easier and more affordable for businesses to find new customers by targeting people...

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Social Media Updates: October

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Social Media Updates: October

  As the year speeds to a close, social media networks are continuing to release exciting new updates for marketers and general users as they vie for the top spot in our campaigns. Below are some of the most exciting updates that happened in October. Facebook Facebook Rolls Out Search FYI: Facebook offers a new search function that allows users to search for topics of interest from posts around the world. It is available in US Engish on desktop, Android, and iPhone. This is a great way to find out what people are saying about topics that...

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Video Marketing For Your Business

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Video Marketing For Your Business

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. It’s easier...

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Social Media Updates: September

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Social Media Updates: September

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook Facebook Pages: Facebook Pages have become more mobile friendly to help businesses build bigger mobile audiences and better communicate with their customers. This update includes better call-to-action buttons, new sections in which to feature prominent information, and better page layout.   Instagram Instagram Ads Now Available to All Businesses. This is...

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Social Media Updates: August

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Social Media Updates:  August

Another month, and many more social media updates to help businesses interact better with their followers. Let’s dive in! Facebook Updates Messaging on Pages: Facebook introduced new ways for people and business Pages to connect including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages: Sending private messages to Pages from local awareness ads, ONLY if the call-to-action button “Send Message” is featured. Private replies to comments via Message....

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Improve Your Marketing With Hashtags

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Improve Your Marketing With Hashtags

  Hashtags are such a prominent part of online culture today that it’s rare to find anyone who doesn’t know what they are. Yet even as most people have come to know what they are, many people still don’t understand how to use hashtags to improve marketing for their business. The proliferation of hashtags is truly incredible. What began on Twitter has now spread to Facebook, Google+, Instagram, Google search, and almost everywhere in between. (LinkedIn experimented with hashtags for awhile before giving up.) If you’re looking for a...

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Social Media Updates: July

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Social Media Updates: July

July has been a bumper month in social media! All the major social media platforms came out with at least one update. Let’s get right to it…and check out my JULY TIP at the end… Google+ Makes Changes Google+ has started rolling out some changes and will continue doing so over the next few months. Great for those who use Google+ daily, and even for those who DON’T have a profile. Google+ Becomes More Focused:  In keeping with the trend that people on Google+ engage around mutual interest, Google continues to add new features,...

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Social Media Updates: June

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Social Media Updates: June

June saw some huge updates, so let’s get right to them. Facebook Updates Author Tags If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Facebook recently launched Author Tags to help you connect with your fans. Facebook’s Author Tag is somewhat similar to Google’s discontinued Authorship system, which provided author information for results that would come up in Google searches. In Facebook’s case, anytime a piece of content – like a blog or article...

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Social Media Updates – May 2015

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Social Media Updates – May 2015

May has been an eventful month in Social Media. As usual, I’ll share items that caught my attention for readers who like to stay on top of the latest news.   Twitter Launches New Audience Insights Dashboard This exciting new dashboard allows you to discover valuable insights about the people you have engaged with your organic tweets, including your followers and people you have engaged. It will help you identify new audiences that you can target in future campaigns. Facebook Supports GIF Eighties kids will love this one! In fact,...

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Social Media Updates: April

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Social Media Updates: April

  Things happening at breakneck speed in technology these days, and social media service providers are doing their best to vie for the most popular, most innovative and most highly sought-after spot among their users. Here are the most important social media updates that you might have missed in April…… Facebook Messenger Introduces Video Calling:  Now you can not only instant message people, but you can have one-on-one conversations with people who matter. Facebook’s Latest News Feed Update: The social network has listened to its...

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