Since I opened my own social media marketing consulting agency in January, I have been deeply immersed in launching and running some exciting (and successful:-) social media programs for my clients.

It’s been an tremendous ride, and I have finally surfaced to take a breath!  I thought I would share some downright practical advice, tips and down-to-earth expectations on launching and running a social media campaign…yep, from the trenches!

Note: These tips apply to both B2B and B2C SM programs. In my opinion, there is little difference. Why? It’s all about talking to that INDIVIDUAL! That individual, no matter what environment, is actually a “consumer” and (1) is making the decision, (2) is recommending (3) is talking about your company, products, or services. And remember: Companies don’t buy, recommend or talk about products. People do! (more…)