I work with each small and medium business on an individual basis and put together a custom social media package based on that particular business, its needs and resources.
Here is an idea of how I base my packages :
Set Up Package
The Setup Package places a business on two social media networks within 7-10 days. I have given the examples of the two most important: Facebook and Twitter.
Personal and Business Facebook Page and Twitter Profile Setup that includes:
- Set Up Personal Facebook Page with relevant information that will be connected to Business Page
- Custom Business Facebook Page: branded profile picture design with company logo, photo, copy. Uploading to ensure that the images position correctly.
- Custom Twitter branded background image
- Guidelines and advice on how to post on Facebook and Twitter, to generate engagement with the right content as well as properly market your page to potential customers.
- Client to provide content
- 3 hours consulting
- Connect all accounts
- Additional: Custom Welcome Tab design with “like us” feature that changes to view the tab contents, own email opt-in, promo offer (promo code, etc) social icons/links. Welcome video optional.
Ad-ons to Setup Package
- YouTube Setup
- LinkedIn Setup
- Flickr Setup
- Digg Profile Setup
- SlideShare Setup
- StumbleUpon Setup
Monthly Ongoing Packages
Ongoing management of social media channels takes an enormous amount of human resources. If you do not have the right experienced person to take on this responsibility, your goals will not be achieved. Once Facebook Personal and Business Page have been set up, as well as Twitter (as per above), yMarketingMatters can provide monthly management of your social media channels.
These monthly packages come in difference capacities:
Silver Monthly Package: Basic Profile Management for Personal & Business Facebook Page and Twitter includes:
- Continue to provide guidelines and advice on how to post on Facebook and Twitter, to generate engagement with the right content as well as properly market your page to potential customers.
- Up to 2 status updates/day on Personal/Business Facebook Page and Twitter (client to provide content)
- Accept “friend requests” and “follows” (client to answer posts/tweets)
- Clean up followers (keep ratio on Twitter)
- Create lists on FB and Twitter for easy management and targeting and following
- Audience Building:
1. Research and identify 3 high profile people/pages to comment 3 times per week (client to provide content)
2. Import Outlook Contacts (if applicable)
- Basic profile management on 2 networks (any basic modifications of profiles)
- 2 hours/week consulting
- Weekly Measurement Report, including Google Analytics
- Once a month 30-min strategy call
Gold Monthly Package: Intermediate Profile Management Personal & Business Facebook Page and Twitter includes:
- All of the above plus:
- Up to 4 status updates/day, 2 Facebook Personal/Business Page, 4 Twitter updates (client to provide content)
- Audience Building:
1. Research and identify 6 high profile people/pages to comment 3 times per week (client to provide content)
2. Research and Invite new friends to friend on Personal Page
3. Invite friends to Like Business Page
4. Send personal update to Fans - 3 hours/week consulting
Extra additions
- Facebook advertising
- 3rd party software installation and training: HootSuite
- Video creation
- Custom Blog
- Google PPC
Platinum Monthly Package: Advanced Profile Management Personal/Business Facebook Page and Twitter includes:
- All of the above plus:
- Accelerating Audience Building
- Reputation monitoring and brand sentiment on Twitter and Facebook and Google Alerts
- Twice a month 30-min strategy call
- Develop one marketing promotion on Facebook/Twitter
- Implement other marketing programs – per client needs: Facebook advertising, 3rd party installation of SM software Hootsuite, video creation, newsletters, online advertising, Groupon, etc.
This comprehensive monthly social media management package is designed for companies or clients with an established, large social media presence. Our team works closely with your marketing department to manage your online social media world. Features include: strategic consulting, campaign creation, audience engagement, audience building, reputation management, blog management and more.
See my Consulting and Training Services too.
