When you are spending all your time running your business and serving your clients, I know its extremely difficult to start social media marketing and concentrate and invest the appropriate time and resources to be consistent and successful, not to mention trying to keep abreast of the latest updates and technologies that change almost on a daily basis!
That’s where I come in! yMarketingMatters will build a social media infrastructure for your business, guide and help you get the most benefit out of your social media platforms
This is how I start working with you:
Before starting any social media program, I will conduct an initial interview with the business owner or appropriate person to fully understand the company, its offerings, and value proposition:
- Product Overview/Core Business to Promote
- Product Pricing
- Competitors
- Industry Overview
- Target Market/Audience (Demographics)
- Where can your audience be found online
- Market Reach (Vertical Markets)
- Previous Advertising/Outreach Done
- Website Structure
- Customer List Database
- Google Analytics
Best recommendations for marketing/social media marketing programs for your business:
- Social Media Networks: Facebook, Twitter, YouTube, Linkedin
- Blog
- Newsletters
- Website SEO
- Google PPC
- Location-based geo targeting: Facebook Places, Foursquare
- Social Coupons like Groupon, LivingSocial, etc
- Online banner advertising via “Retargeter” technology
Review Goals, Measurement, and Expectations: Sales, website/blog traffic, Facebook fans, Twitter followers, email opt-ins, coupons redeemed, phone calls/sales inquiry, event registrations, brand sentiment.
Training: Social Media Marketing
If you are just starting to integrate social media marketing into your marketing mix, and have a fantastic in-house marketing person (or team) that needs to be trained on how to implement social media marketing, I am available to give training sessions and get them up and running and ready to go! Please contact me and I will be happy to discuss this with you and work out the best training session for your business.
