OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. There are many ways …
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Mobile Is Here – Are You Ready for Mobile Marketing?
Posted Apr 15th, 2013 By Yasmin Bendror in Integrated Marketing, Marketing, Mobile Marketing, Tips With | No Comments -
Outsourcing Social Media Management
Posted Mar 4th, 2013 By Yasmin Bendror in Marketing, Social Media Marketing With | 3 CommentsThis is a permission-based re-post of latest blog from colleague Tom Treanor, Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog, and following him on Facebook and Twitter! Thank You, Tom. …
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Effective Strategies for Marketing Your Brand on Facebook
Posted Feb 25th, 2013 By Yasmin Bendror in Facebook, Marketing, Social Media Marketing, Tips With | No CommentsGuest Post written by Eric Taylor Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, …
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6 Ways to Measure Social Media
Posted Feb 19th, 2013 By Yasmin Bendror in Marketing, Social Media Marketing With | No CommentsMeasuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best …
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Taking Control of Your Facebook News Feed
Posted Dec 4th, 2012 By Yasmin Bendror in Facebook, Marketing, Social Media Marketing With | No CommentsHave you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It’s important for you, as a business owner, to control and monitor this in order to get …
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Claim a Vanity URL for Your Social Media Profiles
Posted Oct 21st, 2012 By Yasmin Bendror in Facebook, LinkedIn, Marketing, Optimization, Social Media Marketing, Tips With | No CommentsA vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to …
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How to Manage Social Media Profiles
Posted Sep 20th, 2012 By Yasmin Bendror in Social Media Marketing, Tips With | 2 CommentsThere are many social networking websites for smaller businesses. The most active are Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, Flickr, and SlideShare. The top bookmarking sites are StumbleUpon, Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. If you use all of these sites — or just one …
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The Social Media Marketing Cheat Sheet
Posted Aug 24th, 2012 By Yasmin Bendror in Marketing, Social Media Marketing With | 1 CommentMy latest post on Web Marketing Today: The Social Media Marketing Cheat Sheet. Many small business owners ask me for a plan before starting up on social media marketing. They wonder if I have a “cheat sheet” that I use. The answer is YES. I use a cheat sheet of sorts. This article describes what …
