Guest Post written by Eric Taylor Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, …
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Effective Strategies for Marketing Your Brand on Facebook
Posted Feb 25th, 2013 By Yasmin Bendror in Facebook, Marketing, Social Media Marketing, Tips With | No Comments -
Taking Control of Your Facebook News Feed
Posted Dec 4th, 2012 By Yasmin Bendror in Facebook, Marketing, Social Media Marketing With | No CommentsHave you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It’s important for you, as a business owner, to control and monitor this in order to get …
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Claim a Vanity URL for Your Social Media Profiles
Posted Oct 21st, 2012 By Yasmin Bendror in Facebook, LinkedIn, Marketing, Optimization, Social Media Marketing, Tips With | No CommentsA vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to …
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How to Manage Social Media Profiles
Posted Sep 20th, 2012 By Yasmin Bendror in Social Media Marketing, Tips With | 2 CommentsThere are many social networking websites for smaller businesses. The most active are Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, Flickr, and SlideShare. The top bookmarking sites are StumbleUpon, Digg and Delicious. This landscape may change in the coming year. But that doesn’t really matter. If you use all of these sites — or just one …
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The Social Media Marketing Cheat Sheet
Posted Aug 24th, 2012 By Yasmin Bendror in Marketing, Social Media Marketing With | 1 CommentMy latest post on Web Marketing Today: The Social Media Marketing Cheat Sheet. Many small business owners ask me for a plan before starting up on social media marketing. They wonder if I have a “cheat sheet” that I use. The answer is YES. I use a cheat sheet of sorts. This article describes what …
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22 Simple Tips to Grow Your Email List Organically
Posted Jun 22nd, 2012 By Yasmin Bendror in Email Marketing, Marketing, Social Media Marketing, Tips With | 5 CommentsWhile social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook: 60 million updates. Twitter: 140 million tweets per day. Email? 188 billion messages per day. Email continues to …
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How to Get More People to Read Your Tweets and Get More Retweets!
Posted Nov 2nd, 2011 By Yasmin Bendror in Social Media Marketing, Tips, Twitter With | 11 CommentsTwitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day. Twitter says it expects to add 26 million active users by the end of the …
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10 Easy Tips to Build Your Fan Base on Facebook & Twitter
Posted Sep 9th, 2011 By Yasmin Bendror in Facebook, Marketing, Social Media Marketing, Tips, Twitter With | 5 CommentsYour business has a great Facebook and Twitter page. I take it that: You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links. You are interacting with your fans on a daily basis. You have acquired a short …
