Yes, it’s that wonderful (but quite stressful and very busy) time of the year again.

It’s magical. There such a good holiday feeling in the air.

Who has got the time to think about –  let alone put together –  a strategy and marketing plan for 2018???

We are all racing at a fast pace towards the end of the year, and so busy with Christmas and Hanukkah shopping, holiday parties… AND trying to close BUSINESS before the year end!

Yes, we should have started back in October…but who had time then, right?

So NOW is when you MUST start. Don’t procrastinate.

How can you drive your business in 2018 without a plan or strategy? It’s like shooting in the dark. There’s a 50/50 chance at hitting your goal. Probably less.

If you don’t know where to start, let me help you.

I have helped many businesses, large and small, with a clear marketing strategy and plan to stay focused and achieve their goals.

This is how it works:

First Step – Strategy Session: You need to be focused. You need a clear message. You need a process.

Second Step – Detailed Marketing Plan: You need to be seen. You need to be heard. You need to be found.

Please don’t hesitate to contact me. We can chat about your plans for 2018 and how I can help you. 


When one of my consulting clients decided to expand their social media efforts, I reached out to Yasmin. After an initial strategy session with our team she provided an evaluation, which was very on point. She then developed a more detailed marketing plan which provided information on the budgets the plan would require, targeting and content suggestions. It has proven to be a very valuable roadmap for our team. I would certainly recommend Yasmin for your strategy and marketing plan.

Zvia Herrmann, Managing Partner, Upside Media & Marketing Consulting

Yasmin developed a comprehensive marketing strategy for us in a timely manner at a reasonable price. We presently are working with Yasmin to revise our website. Yasmin’s suggestions are both sensible and aesthetically pleasing. She has successfully worked with us to help us communicate a clearer picture of who we are and what makes us different from other institutes. We are grateful for the opportunity to work with Yasmin.

Lorna Goldberg, L.C.S.W., Director, Institute for Psychoanalytic Studies

Yasmin is my first stop before our company embarks on any new or revised social media or online marketing plan. She’s also a part of regular stops on our journey with scheduled check-ins. There’s simply no one I trust more to make sure we’re heading down the right path and that we stay on that path.

Christine Aruza, VP Corporate Marketing, Radware

With the launch of, Yasmin outlined a full online marketing strategy from the ground up. She developed the content as well as the execution on each channel and continued to strategize with us and really took on the role as our Marketing Director, getting involved in decision making, meetings with strategic partners and working closely with our web developers. Her detailed reporting and analytics made it easy to see our progress. I would recommend Yasmin and her team to anyone starting or already doing social media marketing.

Sandra Oster, Founder & President,

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