There is no denying the importance of social media. It is undoubtedly a powerful marketing channel. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! This should be among your top marketing objectives.

Publishing content that gets widely shared on social media is good for business.  Every time your content is liked on Facebook, tweeted on Twitter, +1’ed on Google+ or shared on LinkedIn, it gets a stamp of approval—boosting its reach along with your website traffic, lead generation and search engine optimization.

Once you publish highly shareable content on a consistent basis, your social media clout will rise—expanding your influence and the reach of your company.

Here are 5 tips for generating content that will be shared:

1.  Newsjacked Content

Providing real-time industry news along with insightful commentary can help you win on social media.  When you discover a breaking story, act fast to newsjack it—riding its trending popularity to increased views, lead generation and enhanced SEO.

2.  Statistical Content

People crave numbers and facts.  Utilize industry research reports with data and statistics to give your content authority and increased relevance.  Statistics can make your content more credible.  Do not to just provide lists of statistics though; weave them seamlessly into your story —provide context and insight.

3.  Case Studies

Sometimes your audience wants a real-life illustration of data, which is where case studies are particularly handy.  Case studies can breathe life into data.  Use storytelling to make your content more relatable.

4.  Infographics

An infographic succinctly illustrates heavy data and complicated processes; they are usually brightly colored and visually appealing.  Infographics are often shared on social media, particularly on visual sites like Pinterest.











5.  Visual Content

Video content is very popular because it informs and entertains simultaneously.  Also, it takes less time to watch a short video than read a lengthy blog post.  Beautiful or funny photos are also highly compelling and have the tendency to get shared widely. If your company already has internal presentations that are engaging and informative, consider turning them into SlideShare presentations, which are very share-worthy.


Producing quality content consistently and frequently is a major challenge—requiring dedication, creativity, insight, real-time industry knowledge, a unique perspective and excellent writing skills.  If you want to reach far and wide across social media, you need fresh and original content above all else.  While there is no guarantee, these types of content are more likely to be widely shared.

No matter which medium you choose, your content must resonate with your audience emotionally.  Create a compelling title, one that is clear, concise, and relevant — and maybe even slightly mysterious.

Invigorate your social media marketing with these content ideas, and you will see your content being boosted with shares across the web.

Please don’t hestitate to contact me if you need help with producing quality content for your company.






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