Mobile-marketingOK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay.

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

Mobile marketing should definitely be an integral part of your overall marketing strategy.  There are many ways to go mobile: Sending out mobile-optimized emails, enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO.

Here are some facts and stats to consider. Did you know:

  • Mobile Internet usage has almost doubled every year since 2009, and mobile users are projected to outpace desktop users by 2014.
  • In 2013, 91% of Americans own a smartphone.  An impressive increase from 35% in 2011 and 44% in 2012.
  • Tablet use is rapidly growing among both genders.  Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012.  Tablets users cover a wide range of age demographics:
5% of tablet users are 13 to 17 years old
13% are 18 to 24
24.7% are 25 to 34
20.6% are 35 to 44
18.1% are 45 to 54
11% are 55 to 64
7.6% are 65 or older









  • An impressive 75% of mobile Internet users make purchases on mobile devices.
  • 70% of Americans use a second screen, such as a smartphone or table, WHILE watching TV.
  • Three out of five Internet searches are conducted on a mobile device.
  • 90% smartphone searches lead to a purchase or visit.
  • Time spent on mobile social media increased by a huge 387% from 2011 to 2012.
  • Social media apps are the most popular ones among mobile device users with Facebook and Twitter being the most highly used.
  • 70% of American consumers want to receive offers on their smart phones.
  • 70% of all mobile transactions occur within the first hour of a mobile site visit.
  • 74% of mobile users read email on smart phones or tablets.

There is a misconception that mobile Internet use mainly occurs on the go, when people are travelling to and from work for example.  This is not the case; mobile devices are widely used at home as second screens and at the workplace.

Now is the time to get on board with mobile marketing and mobile business.  Mobile device users are five times more likely to abandon your website, if it is not mobile-optimized.  It is vital to enable mobile capability for your website to lessen the risk of losing valuable mobile Internet traffic, leads and greater business generation.

Mobile optimization is no longer optional.  If you offer a service, your content must be clear and attractive for mobile readers.  If you offer products or run an ecommerce website, it needs to be optimized for mobile purchasing.

To discover how much mobile Internet impacts your business, use Google Analytics to uncover your mobile statistics.  Determine exactly how many prospects access your website on a smartphone or tablet. 

Don’t neglect your email marketing.  Check with your email service provider to find out how many people are reading your e-newsletter on a mobile device.  Email marketing must be optimized for proper mobile display.  If your emails are not easy to read for mobile users, you risk losing a significant number of email subscribers.

The influence of mobile Internet shows no signs of slowing down.  Now is the time to hop on the mobile marketing train before all your competitors beat you to it.  Make mobile a priority for your business.

Great resources: Mobile Marketing Association, Mobile Commerce Daily

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