We believe social media marketing is not a “magic potion.” Setting the right expectations is key. It takes a lot of strategy, time, consistency and patience to get results.

Here are a few other things we consider “sacred”:

  • We believe success lies in building relationships. Which means each client gets our undivided attention, ongoing communication, and unwavering loyalty and support.
  • We’re geeks when it comes to numbers and stats. We track, measure, report and interpret the results. Then adjust accordingly.
  • Our secret password is “Integration.” Social media is not an island unto itself. It plays well with others, and works best when it’s synced with your total marketing effort.
  • We’re zealous about planning, and tying marketing campaigns to specific business goals. We’re also a bit crazy about keeping projects on schedule and within budget.
  • It’s really NOT about being everywhere.
  • We believe in the Big Picture. Our holistic approach takes into account your business goals and resources to help determine the channels that will deliver the best results.
  • We believe that no two businesses are alike – and neither are their social or digital media strategies.

Feel like you’ve found your tribe? Let’s chat!



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What Folks Are Saying

“Working with Yasmin has been a delight. Her wide knowledge and expertise in social media has allowed my business to grow and flourish. Her dedication, her generosity and her willingness to help…

Odelia Shargian, Owner
Movement Bliss Dance Studio

“I approached Yasmin at yMarketingMatters several weeks before Stamford Hospital Health, Wellness & Sports Expo 2014 to learn more of their services and what value yMarketingMatters could…

Tamara Ketler, Owner
TMK Sports & Entertainment, LLC

“Social media is still one of those disciplines that even seasoned marketers – if we are truly honest – find bewildering. In the B2B space – it is even more challenging to apply. From the…

Christine Aruza, VP Corporate Marketing
Radware

“I approached Yasmin for training sessions on social media, particularly Facebook, Twitter and LinkedIn, the channels that Visual Retail Plus is active in, as well as tutorial on blog commenting.…

Hili Shrem, Director of Business Development

“Yasmin helped completely bare spa start up its social media marketing initiative with the setup of Facebook, Twitter, YouTube, blogging and helped tie it all into our website, promotions, and…

Cindy Barshop, Founder & Owner, aka Real Housewife of New York City
completely bare spa

“Yasmin came highly recommended and I would in turn recommend her and her team to anyone starting or already doing social media marketing. With the launch of DecoratorTagSale.com, she outlined…

Sandra Oster, Founder & President

“The marketplace for Social Media Consultants and SEO providers is a noisy, confusing place. At every B2B networking event, you’ll find “experts” that, for a reasonable monthly fee, will magically…

Working with Yasmin for the past year or so has been a pure joy, even with the wide ocean between us. She is a true professional who knows her business inside and out, and she has a hands-on,…

Lizette Balsdon, Copywriter at Content Cafe

“I needed to take my social media and marketing to the next level for the busy holiday travel season. Yasmin helped me identify the right social media and marketing channels and outline a program.…

Dan Stratman, CEO & President
Airport Life Inc.

“I have a large furniture store selling beautiful antique reproduction furniture imported from Indonesia. The business is 90 years old and when I took over it needed to adapt to the demands of…

Carmit Bamberger, CEO
Millers Antiques

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