The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business.


Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Publishers can add interest tabs to connect with their audiences, and audience restrictions based on age, gender, location and language. The new audience insights will help you understand the way in which a variety of subsets of people respond based on the reach and engagement of interest tags. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers.

Read more detailed information from Social Media Examiner.



Facebook Brings Live Video to More Viewers: Since it was successfully tested in December, the ability to share live video via iPhone to everyone in the U.S. is now being rolled out into the rest of the world. A great marketing tool, it will enable you to see how many live viewers you have, and the names of people tuning in. You can also read a stream of real-time comments, and what’s really great, is that when you’re done, the broadcast will be shared on your Timeline.

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Twitter Introduces Conversational Ads: Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement. This is brilliant!


Snapchat Adds Profile URLs to Make Adding People Easier: Follow the people that matter, and help people find you by swiping down from the camera to the profile screen and hit Add Friends. Select Share Username to copy your unique URL and share it instantly via other apps. This new feature makes it easier to increase your contact base and fill your feed with useful content from people who matter.

What’s your URL? They’re always– USERNAME — so for example, my URL is




Celebrating 10 Years With FREE Group Video Calls: Skype launched video calling ten years ago, and to celebrate, they are now offering group video calling on Windows 10 Mobile, iPad, iPhone, and Android, completely free. This exciting development is great news for anyone who does training, marketing or sales to groups of people.


Did You Know?

Facebook was the top US social media and smartphone app in 2015.

Facebook took the crown as the leading smartphone app again in 2015, with over 126 million unique users a month, which is 8% up from 2014. Second is YouTube, with an average of 97 million unique users a month, and third, Facebook messenger with 96 million and Google Search, 4th.

This year, for the first time, more than half of the US population will use Facebook, according to eMarketer’s latest social network usage forecast. In 2016, 50.3% of Americans of all ages will be on Facebook at least once a month, up from 49.3% in 2015. And it will remain the dominant social network by a wide margin through at least 2020.

This gives marketers a definitive direction for marketing and advertising!


February Tip

The best way to reach people near your business is with Facebook Local Awareness AdsYou can directly connect with customers based on their proximity to your store!

With Facebook Local Awareness ads, you can:

  • Reach people on mobile who are nearby.
  • Get the word about immediately n special promotions, sales and in-store offers.
  • Automatically give directions right to your location.

It’s so easy to do. Check out this easy to follow video:

Read more here:

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