Recent Posts

  • 5 Tips for Creating Quality Social Media Content

    Posted May 14th, 2013 By in Marketing, Sharable Content, Social Media Marketing With | No Comments

    online-content-creation-is-kingThere is no denying the importance of social media. It is undoubtedly a powerful marketing channel. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! This should be among your top marketing objectives.

    Publishing content that gets widely shared on social media is good for business.  Every time your content is liked on Facebook, tweeted on Twitter, +1′ed on Google+ or shared on LinkedIn, it gets a stamp of approval—boosting its reach along with your website traffic, lead generation and search engine optimization.

    Once you publish highly shareable content on a consistent basis, your social media clout will rise—expanding your influence and the reach of your company.

    Here are 5 tips for generating content that will be shared: (more…)

  • Mobile Is Here – Are You Ready for Mobile Marketing?

    Posted Apr 15th, 2013 By in Integrated Marketing, Marketing, Mobile Marketing, Tips With | No Comments

    Mobile-marketingOK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay.

    Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

    Mobile marketing should definitely be an integral part of your overall marketing strategy.  There are many ways to go mobile: Sending out mobile-optimized emails, enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. (more…)

  • 10 Social Media Ailments and Remedies (Part 2)

    Posted Apr 5th, 2013 By in Facebook, LinkedIn, Marketing, Social Media Marketing, Tips With | 1 Comment

    Social Media MarketingMany businesses seek social media success. But attaining it can be complicated.

    Here are five more social media marketing ailments and their remedies that may sound familiar to you!

    (This is Part 2 of a 2-part series on overcoming obstacles in social media marketing. Read Part 1 here).

  • 10 Social Media Ailments and Remedies (Part 1)

    Posted Mar 19th, 2013 By in Facebook, LinkedIn, Marketing, Social Media Marketing, Tips With | No Comments

    Social media concept

    Attaining social media success is serious and complex. Staying on top of all the social media channels can be overwhelming. I know firsthand the pains of managing social media channels. Here are common ailments and their remedies for social media.

    This is “Part 1″ of a 2-part series on diagnosing and solving common social-media-marketing pitfalls. “Part 2″ will published soon.

  • Outsourcing Social Media Management

    Posted Mar 4th, 2013 By in Marketing, Social Media Marketing With | 3 Comments

    This is a permission-based re-post of latest blog from colleague Tom Treanor, Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog, and following him on Facebook and Twitter!  Thank You, Tom.

    Outsourcing Social Media ManagementOutsourcing Social Media Management: The Flawed Logic of the Badged Employee

    I sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. coming from you).

    This sounds great in principle, but if we look at how companies actually work, we can see why this logic is flawed for many cases. Here are five ways this logic falls apart: (more…)

  • Effective Strategies for Marketing Your Brand on Facebook

    Posted Feb 25th, 2013 By in Facebook, Marketing, Social Media Marketing, Tips With | No Comments

    Guest Post written by Eric Taylor

    Effective_Strategies_for_Marketing_Your_Brand_on_Facebook

    Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model.

    Needless to say, branding yourself properly is vital to your overall business success, and by making use of popular social networks, a few properly implemented Facebook marketing strategies can go a long, long way.

    In terms of brand recognition and acceptance, you should focus on ONE word more than any other: ENGAGEMENT. (more…)

  • 6 Ways to Measure Social Media

    Posted Feb 19th, 2013 By in Marketing, Social Media Marketing With | No Comments

     

    Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels.

    But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly.

    Here are 6 social media metrics that will help determine if your social media efforts are successful.

    Read the full blog here.

  • 6 Tips to Make Your Email Marketing More Effective

    Posted Jan 23rd, 2013 By in Email Marketing, Marketing, Tips With | 1 Comment

    Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features.

    Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based email marketing as a positive replacement for direct mail.

    The best news is that the majority of people who receive permission-based emails open, on average, 78% of them. (more…)

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