There is no denying the importance of social media. It is undoubtedly a powerful marketing channel. But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! This should be among your top marketing objectives.
Publishing content that gets widely shared on social media is good for business. Every time your content is liked on Facebook, tweeted on Twitter, +1′ed on Google+ or shared on LinkedIn, it gets a stamp of approval—boosting its reach along with your website traffic, lead generation and search engine optimization.
Once you publish highly shareable content on a consistent basis, your social media clout will rise—expanding your influence and the reach of your company.
Here are 5 tips for generating content that will be shared: (more…)