Recent Posts

  • 8 Marketing Trends to Implement in Your 2012 Marketing Plan

    Posted Jan 19th, 2012 By in Marketing, Social Media Marketing With | 5 Comments

    2012 Best Marketing TrendsWhat a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time.

    As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.  It’s not the magic pill.  It’s not the hard sale, it’s the soft sell. It’s not going to blast your sales from $0 to $10,000 overnight.  But social media is a powerful marketing tool that must be used in your marketing tactics today.  And other important marketing tactics must not be ignored either.

    So here are my 8 marketing trends to implement in your 2012 marketing plan.  I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012.  You need to be implementing them in your business to differentiate yourself from the competition and achieve the success you are looking for.

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  • Social Media Content Calendar is Key for Consistent Posting

    Posted Dec 1st, 2011 By in Facebook, Marketing, Social Media Marketing, Tips, Twitter With | 1 Comment

    social media content calendarThis is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful.

    We always talk about making content more engaging, but never quite realize the importance of consistency. Too often, brands randomly publish a few appealing posts and tweets here and there rather than forming a system for regular content publishing. Posting content in this random way will not lead to social media success for your brand.

     

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  • How to Get More People to Read Your Tweets and Get More Retweets!

    Posted Nov 2nd, 2011 By in Social Media Marketing, Tips, Twitter With | No Comments

    Twitter has been growing tremendously. In 2010, Twitter had 75 million user accounts. In 2011 (and the year is not over yet), there are 100 million active user accounts, with 50 million active users and 230 million tweets every day.   Twitter says it expects to add 26 million active users by the end of the year.

    As marketers and business owners know, Twitter is very powerful for getting the word out about your products and services as well as being able to engage directly and easily with your customers, and provide  great customer service.  

    But don’t you wish that you had more people reading and retweeting your tweets?

    Here are tips for doing just that! (more…)

  • 10 Easy Tips to Build Your Fan Base on Facebook & Twitter

    Posted Sep 9th, 2011 By in Facebook, Marketing, Social Media Marketing, Tips, Twitter With | 5 Comments

    Your business has a great Facebook and Twitter page.  I take it that:

    • You are creating and posting good, if not great, interesting, compelling content and your Facebook page and Twitter feed are full of information, news, reviews and links.
    • You are interacting with your fans on a daily basis.
    • You have acquired a short USER NAME for your Facebook page.  See my blog on how easy and important it is to do this!

    Yes? Yes!

    OK. So here are my tips that have worked for my clients on ways to get people to LIKE your Facebook page, and increase your Twitter followers, both online and offline:

     

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  • MUST DO Tip to Impact Visits to Your Facebook Fan Page

    Posted Jul 26th, 2011 By in Facebook, Marketing, Tips With | 4 Comments

    FacebookI have tweeted and posted about this before, but this LITTLE mistake on your personal Facebook page is still overlooked by so many people.  This is a BIG missed opportunity to promote your Facebook fan page every day. Read on…

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  • Twitter Lists: Are They Useful?

    Posted Jul 5th, 2011 By in Social Media Management Tools, Social Media Marketing, Tips, Twitter With | 2 Comments

    “What’s the benefit? Should I even bother?”  I often get asked this by SMB owners and my clients.

    Yes! Twitter lists are really useful! They help you organize the people you follow (and don’t follow) into a specific “group” and when you click to view a list, you’ll see a stream of Tweets from all the users included in that group.

    The “group” or list are targeted people that you really want to keep your eye on, follow their tweets and news easily without having to go into their profile all the time.

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  • My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing

    Posted Jun 3rd, 2011 By in Social Media Management Tools, Social Media Marketing, Tips With | 13 Comments

    social media management toolsThere are a ton of tools out there – free and paid – to manage your daily social media activity. I have picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner. It will make your day-to-day social media activities and tracking easy and manageable.  They are all free: (more…)

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