Mobile usage is at an all-time high! In 2014, US adults spent 23.0% more time with mobile on an average day than in 2013. This is only going to increase in 2015. Now more than ever individuals use their smartphones to watch videos, shop, and consume information.
Check this out: 11 Stats Why You Should Care About Mobile Web Performance!
As a result of this, more and more businesses are formatting their websites for mobile phones, either by creating a mobile version of their website, or by creating a “responsive” website which provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from mobile phones, tablets to desktop computer monitors.
Many service providers and companies, large and small, have developed downloadable apps for their services to cater to a public that wants to do their business faster and with greater convenience on their mobile device.
Nick Rojas, an accomplished business writer and consultant advises, “Mobile app and website designers need to keep in mind the size and format of mobile devices. It’s important to remember that due to the limited screen size available on most devices, mobile apps and mobile versions of websites need to maximize legibility and usability without losing key design elements.” (Follow Nick on Twitter @NickARojas)
Check out the informative INFOGRAPHIC below on “Mobile Design for the Modern Business” for more on optimizing design for mobile.